The Origin - In early 2022, it all began with a spontaneous idea and a handshake among friends. This led to our first T-shirt – a limited edition whose proceeds were donated to a charitable organization for Ukrainian children.

The project was small but successful. The donation may not have been huge, but it helped.

That made it clear to us: We want more.

The beginning was made – and our journey began.

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The Name - We, the founding team, come from the core of special forces – and that's exactly what we wanted to reflect in the label.

badger47 is a name combination that reflects our past and connects it with our new path. It stands for our memories and our operational experiences and is therefore also a tribute to our service in the first two German special forces task forces of their time, Task Force Badger and Task Force 47.

The coordinates in our trademark refer to our origin – and to the place where the idea for badger47 was born. Where a wild idea and a handshake among friends grew into something bigger.

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The Beginning - In the first few months, we carried out individual projects for friends and partners in the security sector – nationally and internationally. The feedback was consistently positive. The products and their quality met our own standards and the high expectations of our customers.

Internally, however, it became clear that our processes and procedures did not yet meet our expectations.

It was time for the next step.

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The Transformation - We began by building a robust and reliable structure and entering into strategic partnerships. In doing so, we established clear responsibilities, processes, and automations that met our demands. This was also a prerequisite for us to open our online shop. This allows our customers to reach us more easily, enabling us to take badger47 to the next level.

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The Vision - True to the motto "Go big or go home," we want to make the impossible possible and give German and European military personnel their own lifestyle brand. A brand with identity and style. Authentic and distinctive.

We come from the same environment and therefore know how difficult it sometimes is for us to deal with our own military identity. At the same time, we see how much good is done every day in the most diverse areas – domestically and in international operations, in military and civilian structures, in national and international organizations. We appreciate this and want to value it.

We believe in the importance of cross-agency and international cooperation because we have seen, felt, and lived it. We know that only together can we make a difference and remain relevant. And we hope that with badger47, we can make a modest yet crucial contribution to this – by letting the badger47 lifestyle grow together with the community.

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The Goal - "The journey is the destination." "The journey can never be the destination." We know them, these endless and tiring discussions without real results.

Our goal is never to arrive, never to be finished, always to adapt to changing circumstances and to evolve with the changes. To be modern and to remain modern. To this end, we are building a robust company structure with its origin and headquarters in Germany – as a solid foundation for a strong connection with our customers in Germany and Europe.

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The Community - badger47 is primarily aimed at people in the multifaceted security sector – from the military to authorities, from recruits to generals, from soldiers to civilian employees. Although we come from the army, we appeal to the navy as well as the air force, active personnel as well as our veterans – and everyone who shares and loves our spirit. Because we know from experience that we only make progress together and everyone contributes their part to make the whole more valuable than the sum of its parts. We want to carry this ethos forward.

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The Brand - badger47 is a lifestyle brand that designs everyday clothing – for sports, work, duty, or leisure. You don't have to work in the military or security sector to wear our clothes. But if you have principles, embody values, stand for cohesion and readiness, and simply like to wear cool clothes, then you've come to the right place. Because badger47 is not just another clothing brand, but a new, fresh lifestyle for military personnel and everyone who loves and shares the badger47 spirit.